PLAIN LANGUAGE: an ordinary consumer, with an average education and minimal knowledge on the goods or services being advertised, sold or rendered, must be able to, or expected to be able to, understand the words used.

Consumer Protection Act

The CPA applies to an agreement concluded between a consumer and supplier in the ordinary course of business. A consumer is someone who buys or uses goods, or receives services from a supplier. The supplier sells goods, renders services, and/or advertises his/her goods or services to the consumer.